:root {
  --ink: #171a1f;
  --ink-soft: #212930;
  --blue: #0756a6;
  --blue-bright: #0c68c8;
  --slate: #52616c;
  --slate-light: #dce1e5;
  --paper: #f6f7f5;
  --white: #ffffff;
  --line: rgba(23, 26, 31, 0.16);
  --max-width: 1200px;
  --radius: 2px;
  --display: Arial, "Helvetica Neue", Helvetica, sans-serif;
  --body: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--white);
  font-family: var(--body);
  font-size: 16px;
  line-height: 1.6;
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

a:focus-visible,
button:focus-visible,
input:focus-visible,
select:focus-visible,
textarea:focus-visible {
  outline: 3px solid #003f7c;
  outline-offset: 3px;
}

.button:focus-visible {
  outline-color: var(--white);
  box-shadow: 0 0 0 6px #003f7c;
}

.container {
  width: min(calc(100% - 48px), var(--max-width));
  margin: 0 auto;
}

.section {
  padding: clamp(72px, 11vw, 148px) 0;
}

.section-light {
  background: var(--paper);
}

.skip-link {
  position: fixed;
  top: -100px;
  left: 24px;
  z-index: 100;
  padding: 10px 14px;
  color: var(--white);
  background: var(--blue);
}

.skip-link:focus {
  top: 16px;
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 20;
  border-bottom: 1px solid transparent;
  background: rgba(255, 255, 255, 0.94);
  backdrop-filter: blur(12px);
  transition: border-color 180ms ease, box-shadow 180ms ease;
}

.site-header.is-scrolled {
  border-color: var(--line);
  box-shadow: 0 5px 24px rgba(23, 26, 31, 0.06);
}

.nav-wrap {
  display: flex;
  align-items: center;
  justify-content: space-between;
  min-height: 90px;
  gap: 32px;
}

.brand {
  flex: 0 0 auto;
}

.brand img {
  width: 220px;
  height: auto;
}

.main-nav {
  display: flex;
  align-items: center;
  gap: 28px;
  color: var(--ink-soft);
  font-size: 0.89rem;
  font-weight: 650;
}

.main-nav > a:not(.button) {
  position: relative;
  padding: 8px 0;
}

.main-nav > a:not(.button)::after {
  position: absolute;
  right: 0;
  bottom: 2px;
  left: 0;
  height: 1px;
  content: "";
  background: var(--blue);
  transform: scaleX(0);
  transform-origin: right;
  transition: transform 180ms ease;
}

.main-nav > a:not(.button):hover::after {
  transform: scaleX(1);
  transform-origin: left;
}

.nav-toggle {
  display: none;
  width: 42px;
  height: 42px;
  padding: 0;
  border: 1px solid var(--line);
  background: transparent;
  cursor: pointer;
}

.nav-toggle span:not(.sr-only) {
  display: block;
  width: 19px;
  height: 2px;
  margin: 5px auto;
  background: var(--ink);
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 12px;
  min-height: 52px;
  padding: 13px 22px;
  border: 1px solid var(--blue);
  border-radius: var(--radius);
  color: var(--white);
  background: var(--blue);
  font-size: 0.88rem;
  font-weight: 750;
  letter-spacing: 0.01em;
  transition: background 180ms ease, transform 180ms ease;
}

.button:hover {
  background: var(--blue-bright);
  transform: translateY(-2px);
}

.button-small {
  min-height: 42px;
  padding: 9px 14px;
  font-size: 0.81rem;
}

.text-link {
  display: inline-flex;
  gap: 8px;
  align-items: center;
  color: var(--blue);
  font-size: 0.92rem;
  font-weight: 750;
  text-decoration: underline;
  text-decoration-thickness: 1px;
  text-underline-offset: 4px;
}

.text-link:hover {
  text-decoration: underline;
  text-underline-offset: 4px;
}

.eyebrow {
  margin: 0 0 17px;
  color: var(--blue);
  font-size: 0.72rem;
  font-weight: 800;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}

.eyebrow-blue {
  color: #68aef5;
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1,
h2,
h3 {
  color: var(--ink);
  font-family: var(--display);
  line-height: 1.08;
  letter-spacing: -0.025em;
}

h1 {
  max-width: 780px;
  margin-bottom: 26px;
  font-size: clamp(2.7rem, 5.2vw, 5.1rem);
  font-weight: 700;
}

h2 {
  margin-bottom: 24px;
  font-size: clamp(2.35rem, 4.5vw, 4rem);
  font-weight: 700;
}

h3 {
  margin-bottom: 12px;
  font-size: 1.5rem;
}

.hero {
  padding-top: clamp(76px, 10vw, 148px);
  overflow: hidden;
}

.hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(340px, 0.95fr);
  align-items: center;
  gap: clamp(48px, 8vw, 110px);
}

.hero-copy {
  padding-bottom: 20px;
}

.lede {
  max-width: 640px;
  margin-bottom: 31px;
  color: #3e464d;
  font-size: clamp(1.1rem, 1.55vw, 1.28rem);
  line-height: 1.7;
}

.button-row {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 25px;
}

.microcopy {
  margin: 20px 0 0;
  color: var(--slate);
  font-size: 0.84rem;
}

.hero-visual {
  position: relative;
  min-height: 500px;
  overflow: hidden;
  background: var(--ink);
}

.hero-visual img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center;
}

.hero-visual img.home-hero-photo {
  object-position: 18% center;
}

.hero-visual::after {
  position: absolute;
  inset: 0;
  content: "";
  pointer-events: none;
  background: linear-gradient(115deg, rgba(23, 26, 31, 0.24), transparent 58%);
}

.confidence-strip {
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  background: var(--paper);
}

.confidence-grid {
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  gap: 36px;
  align-items: center;
  min-height: 128px;
}

.confidence-grid > p {
  margin: 0;
  font-size: 0.95rem;
}

.confidence-items {
  display: flex;
  flex-wrap: wrap;
  justify-content: flex-end;
  gap: 10px;
}

.confidence-items span {
  padding: 8px 12px;
  border: 1px solid var(--line);
  color: #434b52;
  background: var(--white);
  font-size: 0.77rem;
  font-weight: 700;
}

.section-heading {
  margin-bottom: 54px;
}

.split-heading {
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  gap: 72px;
  align-items: end;
}

.split-heading h2 {
  max-width: 690px;
  margin-bottom: 0;
}

.split-heading > p {
  max-width: 450px;
  margin: 0 0 7px;
  color: #4a5259;
}

.process-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 20px;
  padding: 0;
  margin: 0;
  list-style: none;
  counter-reset: item;
}

.process-grid li {
  min-height: 262px;
  padding: 28px 23px;
  border-top: 3px solid var(--blue);
  background: var(--white);
}

.process-grid p {
  margin-bottom: 0;
  color: #4c565e;
  font-size: 0.93rem;
}

.step-number,
.card-index {
  display: block;
  margin-bottom: 38px;
  color: var(--slate);
  font-size: 0.76rem;
  font-weight: 800;
  letter-spacing: 0.1em;
}

.audience-grid {
  display: grid;
  grid-template-columns: 0.82fr 1.18fr;
  gap: clamp(54px, 9vw, 120px);
}

.sticky-copy {
  align-self: start;
  position: sticky;
  top: 142px;
}

.sticky-copy > p:not(.eyebrow) {
  max-width: 400px;
  color: #4b545b;
}

.audience-cards {
  display: grid;
  gap: 1px;
  border: 1px solid var(--line);
  background: var(--line);
}

.audience-card {
  min-height: 205px;
  padding: 31px 36px;
  background: var(--white);
  transition: background 180ms ease;
}

.audience-card:hover {
  background: #f2f6fa;
}

.audience-card .card-index {
  margin-bottom: 18px;
  color: var(--blue);
}

.audience-card p {
  max-width: 540px;
  margin: 0;
  color: #4c565e;
}

.dark-section {
  color: rgba(255, 255, 255, 0.8);
  background: var(--ink);
}

.dark-section h2 {
  color: var(--white);
}

.proof-grid {
  display: grid;
  grid-template-columns: 1fr 0.82fr;
  gap: 110px;
}

.proof-grid h2 {
  max-width: 580px;
  margin-bottom: 0;
}

.proof-copy {
  padding-top: 48px;
  font-size: 1.08rem;
}

.proof-copy p {
  margin-bottom: 22px;
}

.proof-copy p:last-child {
  margin-bottom: 0;
  color: #8ea1af;
}

.insight-grid {
  display: grid;
  grid-template-columns: 0.95fr 1.05fr;
  gap: clamp(48px, 7vw, 102px);
  align-items: center;
}

.image-placeholder {
  position: relative;
  min-height: 410px;
  overflow: hidden;
  background: var(--ink);
}

.image-placeholder img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center;
}

.insight-copy {
  max-width: 570px;
}

.insight-copy h2 {
  font-size: clamp(2.2rem, 3.8vw, 3.4rem);
}

.insight-copy > p:last-child {
  margin-bottom: 0;
  color: #4c565e;
}

.check-list {
  display: grid;
  gap: 13px;
  padding: 0;
  margin: 0 0 28px;
  list-style: none;
}

.check-list li {
  display: flex;
  align-items: start;
  gap: 12px;
  font-weight: 650;
}

.check-mark {
  display: grid;
  flex: 0 0 19px;
  width: 19px;
  height: 19px;
  place-items: center;
  margin-top: 4px;
  border-radius: 50%;
  color: var(--white);
  background: var(--blue);
  font-size: 0.68rem;
}

.campaign-callout {
  padding-top: 72px;
  padding-bottom: 72px;
  border-bottom: 1px solid var(--line);
}

.campaign-grid {
  display: grid;
  grid-template-columns: 1fr 0.85fr;
  gap: 100px;
  align-items: end;
}

.campaign-grid h2 {
  max-width: 510px;
  margin-bottom: 0;
  font-size: clamp(2.15rem, 3.6vw, 3.2rem);
}

.campaign-grid p:not(.eyebrow) {
  max-width: 510px;
  color: #4b545b;
}

.contact-section {
  background:
    linear-gradient(90deg, rgba(7, 86, 166, 0.08) 1px, transparent 1px),
    linear-gradient(rgba(7, 86, 166, 0.08) 1px, transparent 1px),
    #eef3f7;
  background-size: 44px 44px;
}

.contact-grid {
  display: grid;
  grid-template-columns: 0.78fr 1.22fr;
  gap: clamp(50px, 9vw, 130px);
  align-items: start;
}

.contact-copy h2 {
  max-width: 470px;
}

.contact-copy > p:not(.eyebrow) {
  max-width: 430px;
  color: #46515a;
}

.contact-note {
  max-width: 400px;
  margin-top: 36px;
  padding: 18px 20px;
  border-left: 3px solid var(--blue);
  background: rgba(255, 255, 255, 0.8);
  font-size: 0.86rem;
}

.contact-note p {
  margin: 4px 0 0;
  color: #5a646c;
}

.contact-note .contact-direct {
  margin-top: 14px;
}

.contact-direct a {
  color: var(--blue-deep);
  font-weight: 700;
  text-decoration: underline;
  text-underline-offset: 3px;
}

.inquiry-form {
  padding: clamp(28px, 4vw, 46px);
  background: var(--white);
  box-shadow: 0 18px 55px rgba(23, 26, 31, 0.1);
}

.form-row {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 18px;
}

.field {
  margin-bottom: 19px;
}

label {
  display: block;
  margin-bottom: 6px;
  color: #3c454c;
  font-size: 0.78rem;
  font-weight: 750;
}

input,
select,
textarea {
  width: 100%;
  border: 1px solid #b9c1c7;
  border-radius: 0;
  color: var(--ink);
  background: var(--white);
  font: inherit;
  font-size: 0.94rem;
}

input,
select {
  min-height: 47px;
  padding: 10px 11px;
}

textarea {
  padding: 10px 11px;
  resize: vertical;
}

input:hover,
select:hover,
textarea:hover {
  border-color: var(--slate);
}

input:focus,
select:focus,
textarea:focus {
  border-color: var(--blue);
  outline: 3px solid #003f7c;
  outline-offset: 2px;
}

.honeypot {
  position: absolute;
  left: -9999px;
}

.button-submit {
  width: 100%;
  margin-top: 2px;
}

.form-status {
  min-height: 24px;
  margin: 14px 0 0;
  font-size: 0.86rem;
}

.form-status.is-error {
  color: #9b1c1c;
}

.form-status.is-success {
  color: #116329;
}

.form-help {
  margin: 14px 0 0;
  color: #4c565e;
  font-size: 0.79rem;
  line-height: 1.5;
}

.form-help a,
.footer-bottom a {
  text-decoration: underline;
  text-underline-offset: 3px;
}

.site-footer {
  padding: 48px 0 25px;
  color: #aeb8c0;
  background: var(--ink);
}

.footer-top {
  display: flex;
  align-items: flex-start;
  justify-content: space-between;
  gap: 32px;
  padding-bottom: 44px;
  border-bottom: 1px solid rgba(255, 255, 255, 0.16);
}

.footer-top img {
  width: 205px;
  padding: 7px;
  background: var(--white);
}

.footer-top p {
  max-width: 300px;
  margin: 0;
  color: var(--white);
  font-size: 1.05rem;
  font-weight: 650;
}

.footer-contact {
  margin: 0;
  color: var(--white);
  font-size: 0.82rem;
  font-style: normal;
  line-height: 1.7;
}

.footer-contact a {
  color: inherit;
  text-decoration: underline;
  text-underline-offset: 3px;
}

.footer-bottom {
  display: flex;
  justify-content: space-between;
  gap: 24px;
  padding-top: 20px;
  font-size: 0.73rem;
}

.footer-bottom p {
  margin: 0;
}

.error-page {
  background: var(--paper);
}

.error-content {
  display: flex;
  min-height: 100vh;
  flex-direction: column;
  justify-content: center;
  align-items: flex-start;
}

.error-content .brand {
  margin-bottom: 80px;
}

.error-content h1 {
  max-width: 720px;
}

.error-content > p:not(.eyebrow) {
  max-width: 500px;
  margin-bottom: 30px;
  color: #4c565e;
}

.legal-copy {
  max-width: 800px;
}

.legal-copy h1 {
  font-size: clamp(3rem, 5vw, 4.8rem);
}

.legal-copy h2 {
  max-width: 650px;
  margin-top: 54px;
  font-size: clamp(1.8rem, 3vw, 2.55rem);
}

.legal-copy > p:not(.eyebrow) {
  max-width: 710px;
  color: #4c565e;
  font-size: 1.05rem;
}

@media (max-width: 940px) {
  .hero-grid,
  .audience-grid,
  .insight-grid,
  .contact-grid {
    grid-template-columns: 1fr;
  }

  .hero-visual {
    min-height: 390px;
  }

  .process-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .split-heading,
  .proof-grid,
  .campaign-grid {
    grid-template-columns: 1fr;
    gap: 22px;
  }

  .proof-copy {
    max-width: 650px;
    padding-top: 0;
  }

  .sticky-copy {
    position: static;
  }
}

@media (max-width: 720px) {
  .container {
    width: min(calc(100% - 36px), var(--max-width));
  }

  .nav-wrap {
    min-height: 76px;
  }

  .brand img {
    width: 182px;
  }

  .nav-toggle {
    display: block;
  }

  .main-nav {
    position: absolute;
    top: 76px;
    right: 0;
    left: 0;
    display: none;
    align-items: stretch;
    flex-direction: column;
    gap: 0;
    padding: 13px 18px 20px;
    border-bottom: 1px solid var(--line);
    background: var(--white);
  }

  .main-nav.is-open {
    display: flex;
  }

  .main-nav > a:not(.button) {
    padding: 13px 3px;
  }

  .main-nav .button {
    margin-top: 9px;
  }

  .hero-grid {
    gap: 44px;
  }

  .hero-visual {
    min-height: 340px;
    padding: 24px;
  }

  .confidence-grid {
    grid-template-columns: 1fr;
    gap: 18px;
    padding: 27px 0;
  }

  .confidence-items {
    justify-content: flex-start;
  }

  .process-grid {
    grid-template-columns: 1fr;
    gap: 12px;
  }

  .process-grid li {
    min-height: 0;
  }

  .step-number {
    margin-bottom: 22px;
  }

  .audience-card {
    min-height: 0;
    padding: 27px 24px;
  }

  .form-row {
    grid-template-columns: 1fr;
    gap: 0;
  }

  .footer-top,
  .footer-bottom {
    align-items: flex-start;
    flex-direction: column;
  }

  .footer-top {
    gap: 25px;
  }
}

@media (max-width: 440px) {
  h1 {
    font-size: 3rem;
  }

  .button-row {
    align-items: flex-start;
    flex-direction: column;
    gap: 18px;
  }

  .hero-visual {
    min-height: 300px;
  }
}